Atishoo
To promote the Atishoo® brand to an existing and new audience in a fun way using Facebook
Atishoo® is a successful, specialist brand selling designer handkerchiefs, scarves and stationery.
Launched in 2006, Atishoo has gone from strength to strength using digital as its main marketing tool with its website at the heart of retail operations.
Marketing initiatives have focused on growing an organic database which has doubled year on year and effective use of this data at key purchase points during the year, particularly Mothers' Day and Christmas.
Expanding on previous work in social networking site Facebook, a three-pronged program of activity was developed.
1. A Facebook Application
Based on the assumption that (on stumbling into winter) many Facebook users would be updating their statuses bemoaning the fact they are cold-ridden, an application was built whereby a user can send each other an Atishoo branded "Bless you".
This is viral in the good sense! An effortless way to spread the word.
2. Facebook advertising
A suite of promotional banners were created to push customers to a combination of the brand's Facebook page and its website.
Stats were monitored daily to review the most popular banners and weight budget in their favour.
3. Facebook page
The brand's Facebook page was enhanced to include links to data-capture focused competitions and, of course, the products themselves with special offers in time for the festive season.
Atishoo has had its most successful Christmas to date with the bulk of traffic and orders sourced primarily from Facebook supported subsequently by email marketing.
Atishoo isn't afraid to experiment, try new things and speak to its target audience in new ways.
It shows a brand that knows how to enjoy itself while marketing itself expertly, so we say keep sending those virtual hankies to spread the Atishoo love!
