Tennent's Norway
To collate the digital elements supporting the Scotland / Norway match in one easy to find place.
Tennent's and football go hand in hand, and to mark the Scotland vs Norway match at Hampden on Saturday 11th October 2008, Tennent's created a radio ad in various formats, plus a flash-based movie to accompany it. The aim - as ever - was to reach as wide an audience as possible.
To bring all the digital activity together, Spring set up a new page in the football section where visitors could access the radio ad and listen to it there and then, or download it to their phones. Bookmarking links also allowed the visitors to link to their favourite social networking site.
