Newhaven
Provide a serious work portfolio while simultaneously demonstrating a fun side.
With a fast-moving communications environment, Newhaven wanted a website that fully reflected the fluidity of these changes. There was also a requirement to find a way of best showcasing their work while maintaining their fun and crazy personalities.
It is all too easy for a website to have all the personality, but at the expense of easy-to-find content. Spring implemented a site structure that would allow for both to sit comfortably alongside each other. Spring always view their projects from the point of view of the target audience. In this case, the site needed to be easily accessible to potential and existing clients alike, as well as potential employees and the press.
With a good snapshot of sample work and a fun personality, the web statistics show that visitors are hanging around for more than a quick browse. Job done! Although for Spring the job is never done.. sites are, after all, living breathing creatures.
