Spring

In 2007 Tesco Personal Finance created a flagship presence inside the Tesco store at Silverburn in Glasgow.

It was agreed all round that an online presence to reflect the offers and products that are specialised in-store was vital, and also the ability to track processes through from quote to application.

And lo the microsite was born ...

Spring designed and built an on-brand microsite, which the internal team at Tesco Personal Finance then implemented into TeamSite (their Content Management System).

Spring commissioned a range of photography for use on the website and associated point-of-sale materials, so was able to get up close and personal with the centre and its staff.

Vitally, the functionality includes an appointment booking form and call-back service enabling customers to speak to Tesco Finance staff at a time suitable to them.

The result is a site which marries the on-brand presence of Tesco Personal Finance with the look and feel of Silverburn, providing a seamless online experience.

It has given the internal team a fantastic promotional tool that's measurable, and responsive to Silverburn requirements.

There are now plans to roll out more Finance Centres with associated websites.