Spring

As one of Scotland and the UK's best loved brands, having a solid online retail presence is a vital part of building the existing business, and continually promoting new product innovations. This allows audiences old and new to engage with the brand, and buy their favourites direct from its home in Northern Scotland.

Baxters has a reputation of selling high quality produce across the board and its continued NPD is testament to that.

The new online presence brought together the combined skills of the design team at Three Brand and the team at Spring.

Launching initially with just the hamper offering, the site generated a massive amount of interest and sales from its launch in October 2006.

The online offering then increased to cover the entire Baxters tinned and jarred product range from core products such as beetroot and jam to luxury items from Audrey Baxter’s very own range of finest produce (available online only and in Baxters own stores) as well as enhancing the full range of hampers (now an all-year-round offering).

The entire backend is managed by the internal team including all stock control, stock addition/removal and customer communications.

Traffic and interest was so high that an early-doors data capture strategy meant that those interested were kept up to date with new products, offers and seasonal promotions. Voucher rewards for signing up online could be redeemed in-store, ensuring maximum reach.

Two years from launch, the product range continues to grow - with cookware and gifts next to launch - and a complete personalised hamper service in the wings as well!