Create a digital campaign to generate measurable interest from markets outwith Scotland for top legal firm.
Maclay Murray & Spens are one of Scotland's largest commercial law firms offering legal advice to businesses throughout the UK. Company growth saw the business expand to London and raising awareness of the firm and its 'MMS Knowledge' online resource formed the core of this brief. The campaign was predominantly digital in nature enabling quick and accurate measurement with a fast turnaround.
The campaign consisted of 2 core components: an E-DM campaign sent to a targeted database and a display advertising campaign featured on business-relevant online titles including The FT, Reuters and The Spectator.
The campaign exceeded all expectations across all areas. It generated a great deal of interest externally and also internally with more responses reported in a week and a half of activity than the previous 4 months of online activity.
The campaign won Best Online marketing campaign/initiative at the 2008 Legal Marketing Awards.
