Simple. Create the Best website.
Following a competitive pitch, Spring won the work to create and implement a digital strategy to support and extend Belhaven's marketing and communications activity.
Belhaven has a loyal audience in Scotland, the wider UK and overseas, and there was a desire to create digital activity that engages and appeals to that audience, and also to those who haven't yet discovered Belhaven Best or the other Belhaven brands.
Digital is also the natural way to further leverage the presence that Belhaven Best already has in Golf and during the Edinburgh Festival at venues such as Assembly, Spiegel Garden and the Stand Comedy Club.
Spring developed a new Belhaven website with content and online stores relevant to both a UK audience and overseas.
Site features include:
- My Belhaven
- Find your local pub serving Belhaven (UK-Wide)
- Overseas distributors
- E-postcard creator
- Online store (UK and Overseas)
- Competitions
- Mobile Website
Since its launch in May 2008, the Belhaven website has generated incredible traffic numbers. There is huge participation in the monthly competitions, and online store sales have defied the credit crunch with sales more than holding their own.
